Inspired by a young founder's personal journey with eczema, the brand was designed to reflect resilience, honesty, and care. A gentle visual identity, calming color palette, and approachable typography create a sense of trust while celebrating confidence and self-expression. From packaging to digital touchpoints, every element reinforces the idea that skincare should feel simple, comforting, and made for real people.
Results
Muted Olive
primary (#313a1f)
Kiwi Brown
accent (#90622d)